BUBBIES
Sparkling Coffee & Tea Concept
Bubbies is a beverage concept focused on clean, minimal design and bold flavor identity. The goal was to create a system that feels premium and modern while still being approachable and easy to recognize.
The product line includes three core flavors, Americano, Green Tea, and Black Tea. Each flavor is defined by a distinct color while maintaining a consistent layout and structure across the system.
The identity system is built around strong typography, simple iconography, and a restrained color palette. The vertical “BUBBIES” mark acts as the primary visual anchor across all applications.
Packaging details were designed to feel clean and functional, reinforcing the product’s focus on real ingredients and transparency.
The visual direction extends into advertising through soft lighting, natural materials, and minimal compositions that highlight the product without distraction.
