Chum Matcha
Matcha made simple.
CHUM is a minimal matcha brand built around clarity, routine, and everyday use.
This project explores how simple design can make a traditional product feel modern, accessible, and consistent.
Visual approach
The design uses bold typography, minimal color, and simple graphic forms to create a clear and direct identity.
Each element was reduced to its most basic form to keep the system flexible and easy to apply across different formats.
Application
The identity was applied across packaging and digital mockups to test consistency and scalability.
The system maintains its visual impact while adapting to different layouts and uses.
